'Even among scientists and technology mavens -- typically communities that tend to view the world through the lens of logos or reason and not mythos, there is a shiny-eyed enthusiasm for the mythical world,' says Arundhuti Dasgupta.
'Perhaps there is a greater understanding of small town India amongst our stars today than earlier.'
Netflix and Prime have decided that rather than only buying the rights to Bollywood blockbusters to expand their reach in India, producing original content would be a better idea.
India has a history of successful mascots. The adorable Amul Girl has been gracing hoardings with topical punch lines. And Maharaja, launched way back in the 1940s, continues to represent the Air India with a new look since 2015.
In 2018, KBC failed to make it to the top 5 shows list, Indian Idol featured on the same thrice.
The four south Indian languages grew by 7% while regional languages within the Hindi speaking markets (such as Bhojpuri, Bangla, Marathi, etc) grew by 26%.
'It was a rare year when all three Khans -- Shah Rukh, Aamir, and Salman had a release each -- failed to deliver.' 'The performance of their films at the box office reflected the dwindling magnetism of the star when it came to getting people to the theatres.'
All distribution platforms can move their subscribers to the new framework by February 1.
The Trai order is expected to change how consumers pay for cable or DTH services. This will result in disruption within the TV viewing market.
A year has passed since Shashi Kapoor passed into the ages. His movies live on on television, but Shashiji's greatest legacy must remain Mumbai's Prithvi Theatre, where people came to be entertained, informed and, perhaps, also enlightened.
Trailers are key to the way an audience perceives a movie and hence a big part of the lifecycle of a movie.
Trade estimates pegged the Hindi version collection at Rs 210 million -- a commendable performance for a dubbed film.
The India-Australia series comes at the end of the calendar year, in a quarter when most brands are close to the end of their advertising budgets.
'For the first couple of years, it is about building the league.' 'We are positive that the quality of matches will attract eyeballs.'
'He resonates more with the youth which is always something brands want.'
'Politicians have long appropriated the hero turned god as their totem, but never before with the ferocious intensity of the present regime,' notes Arundhuti Dasgupta.
When brands look at cricket, India's male cricketers are an obvious choice.
'He was the first creative person to recognise and fully realise the power of film in an era when press ads were the only competence of Indian creatives.'
YRF may come out of the debacle fairly unscathed financially. The exhibitors and smaller distributors will take almost 75% of the hit.
This is Amitabh Bachchan's first entry in the list of highest openers in Bollywood and Aamir Khan's second.
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